And they rocked once again! ^_^
Though the premises were different for each participant, the structure of this event was particularly engaging for the also different outcomes. Following the design thinking framework, we had the opportunity to create personas, map a user journey, define a business model canvas and develop a service blueprint, enabling a better understanding of each product and/or service.
The presence of experts in other disciplines was also enlightening, not only for sharing their knowledge but also for providing constant feedback during the day. A very special thanks to Thomas Stegmann, Giovanni Ruello and Johannes Wrubel.